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CHRISTMAS SHOPPING, by             Poet Analysis     Poet's Biography

Frederick Louis MacNeice's poem "Christmas Shopping" is a biting commentary on the consumerism and the mechanical nature of holiday traditions, particularly the ritual of buying gifts that are often meaningless or redundant. Through vivid imagery and a critical tone, MacNeice explores the futility and emptiness of the Christmas shopping experience, presenting it as a cycle of repetition and material excess.

The poem opens with the observation of people "spending beyond their income on gifts for Christmas," immediately highlighting the financial strain that accompanies the holiday season. This sets the tone for a critique of the societal pressure to purchase gifts, regardless of personal financial circumstances. The "swing doors and crowded lifts and draperied jungles" evoke a chaotic, almost jungle-like environment within department stores, where consumers are overwhelmed by the sheer volume of goods and the stress of shopping.

MacNeice juxtaposes the commercial aspects of Christmas with images of animals and exoticism—foxes "hang by their noses behind plate glass" and macaws "scream across festoons of paper." These images create a surreal and somewhat grotesque picture of the holiday season, where the natural world is commodified and displayed for consumption. The "faces on the boxes of chocolates" serve as a stark contrast to the weary shoppers, as these faces are "free from boredom and crowsfeet," representing a superficial and idealized version of happiness that the shoppers cannot attain.

The poem then introduces the figure of a "chocolate box girl" who briefly escapes the commercial cycle, "trilling with laughter" as she maneuvers through the crowd. However, MacNeice suggests that even this fleeting moment of joy is temporary, as "her feet and her brain will / Tire like the others." This image underscores the inevitability of weariness and disillusionment that accompanies the relentless pursuit of material goods.

As the poem progresses, MacNeice describes the "great windows" of department stores as they "marshal their troops for assault on the purse," likening the display of goods to a military campaign designed to deplete the shoppers' resources. The phrase "something-and-eleven the yard" alludes to the deceptive pricing strategies used to entice consumers, while "the eleventh hour draining the gurgling pennies" emphasizes the last-minute rush to spend money, even as it dwindles away.

The imagery of "sewers of money" and "rats and marshgas" conveys a sense of decay and corruption underlying the entire process of Christmas shopping. The "hours of routine" and the "weight on our eyelids" suggest a numbing, monotonous experience, where the joy and spirit of the holiday are lost to the pressures of consumerism.

In a poignant contrast, MacNeice turns his attention to the "centrally heated public Library," where "dwindling figures with sloping shoulders" stare at "printed Columns of ads." These individuals, weighted down "like chessmen," are depicted as passive and defeated, their dreams of wealth and success reduced to reading advertisements for "the quickset road to riches." The chessmen metaphor highlights the powerlessness and predictability of their lives, as they are merely pawns in the larger game of consumerism.

The poem closes by returning to the opening lines, repeating the cycle of shopping "beyond their income on gifts for Christmas." This repetition reinforces the inescapable nature of the consumerist cycle, where each year brings the same question: "What shall we buy for our husbands and sons / Different from last year?" The poem suggests that despite the annual attempt to find something new or meaningful, the experience remains fundamentally hollow and repetitive.

"Christmas Shopping" is a powerful critique of the commercialization of Christmas and the emptiness that often accompanies the pursuit of material goods. Through vivid imagery and a cyclical structure, MacNeice captures the futility of a holiday season defined by consumerism, offering a somber reflection on the loss of meaning and genuine joy in the face of relentless commercial pressures.


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